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About Michelle

Publicity consultant Michelle Vieyra is a rising star in Hollywood, with years of experience collaborating with A-list celebrities, managing high-profile red-carpet events, and executing award campaign events. She holds a Master of Arts degree in Public Relations and a Bachelor of Science degree in Digital Marketing from Full Sail University, as well as a certification in Entrepreneurship and Innovation from Harvard Business School. Michelle is part of a new generation of ambitious women shaping the entertainment industry and is trusted by major film studios, celebrities, and media members alike to make things happen and move careers forward.

From a young age, Michelle embarked on a career in talent representation, launching her own modeling and talent agency and talent management business. She was an early pioneer in building online communities for both talent and brands on social media, well before the content creator industry emerged. With a celebrity booking agency under her belt, she also managed artists, handling everything from artist development to publicity and digital marketing for music artists. Later, she expanded her focus to branding and entertainment public relations, culminating in the launch of her own company, MiSS V INC before turning her focus to film publicity.

Her level of expertise grew to encompass award campaign events, film festivals, and film and television publicity campaigns. Her impressive track record includes working on award campaigns for notable Oscar-winning films such as PARASITE and Quentin Tarantino’s ONCE UPON A TIME IN HOLLYWOOD, which starred Brad Pitt and Leonardo DiCaprio, among others. Her exceptional work on the red carpet at the world premiere of Sony Picture’s Oscar-winning film LITTLE WOMEN earned her a standing ovation from members of the Hollywood press, cementing her reputation as a rising star in the industry. Michelle's strong relationships with media members and dedication to putting on successful events have made her a well-respected figure in Hollywood.

Michelle's experience in film PR goes far beyond the glitz and glamour of the red carpet.  She has extensive experience in every phase of film PR, having worked on a multitude of successful film projects over the years. She has a proven track record of creating and executing publicity campaigns across all stages of the filmmaking process, from development to sales to theatrical to home entertainment. Independent production companies such as Laurence Fishburne's Gypsy Cinema Productions to Major Film Studios such as Netflix and Sony Pictures and others. Michelle is skilled in establishing partnerships and deals for filmmakers with key Hollywood players, such as United Talent Agency, CAA, Ramo Law, MGM, and Apple Films, to support the successful launch of multi-million dollar budget film projects. Her passion for the entertainment industry, coupled with her exceptional communication skills and industry connections, make her a trusted and valuable partner for any film project seeking to maximize its visibility and success. 

As a seasoned content creator herself, Michelle is well-versed in advising brands on which influencers to collaborate with on campaigns. Her expertise in this area has earned her the trust of major film studios in Hollywood, who rely on her to get the job done. Michelle's impressive portfolio includes developing campaigns for some of the world's top franchises and properties in entertainment, such as RESIDENT EVILl and TEENAGE MUTANT NINJA TURTLES.

In addition to her work in film, Michelle has also led successful PR campaigns for the Boys & Girls Clubs of America, showcasing her versatility and ability to create effective campaigns outside of the film industry. She is a talented and driven individual who is passionate about using her unique skill set to shape the future of the entertainment industry. Her fearlessness and ability to bring people together for a common goal make her an indispensable part of the new Hollywood landscape.

Outside of work, Michelle values self-care and rejuvenation, which she achieves by spending quality time with her family in her hometown in Maryland and traveling abroad to Cameroon (her heritage) and various countries in Europe. She enjoys retreating to the serene Austrian Alps or attending the world-renowned Oktoberfest in Munich, Germany to relax and recharge. Michelle also has a passion for design, which led her to obtain a certification in interior design. She enjoys incorporating her design skills into both her personal and professional spaces, adding a touch of elegance and sophistication to everything she does.