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About Michelle

About Michelle Vieyra

Michelle Vieyra is a dynamic senior publicist, marketer, and content creator with a proven track record of executing high-impact publicity campaigns for major studios, global franchises, and award-winning films. With a Master’s in Public Relations, a Bachelor’s in Digital Marketing, and a Harvard certification in Entrepreneurship and Innovation, she blends strategic expertise with a deep understanding of brand storytelling, media relations, and audience engagement. She was also featured in Forbes for her contributions to the entertainment industry.

Her career spans all stages of filmmaking, including unit publicity, pre-production, film festivals, theatrical releases, post-theatrical campaigns, and awards season PR. She has developed international PR toolkits for Paramount’s global agencies to execute internationally, shaping the worldwide publicity strategies for major franchises like Sonic 3, Teenage Mutant Ninja Turtles, The Smurfs (2025), and Paw Patrol: The Mighty Movie. She also advised on Sony’s integration of Disney’s physical media division, demonstrating her ability to navigate major industry shifts.

Michelle’s strategic insights and media expertise have shaped the success of numerous blockbuster campaigns, including:

✅ Fast X, The Garfield Movie, The First Omen, Resident Evil: Death Island, Bad Boys: Ride or Die, and more.
✅ Academy Award-winning films like Parasite and Once Upon a Time in Hollywood
✅ Publicity, franchise management, and influencer marketing for Sony, Universal, Paramount, Disney, Netflix, and more

A trusted consultant, Michelle has built strong relationships with top-tier media, talent representatives, and Hollywood executives, providing strategic counsel on publicity, influencer campaigns, and global marketing initiatives. Her ability to craft innovative, results-driven PR strategies has earned her a reputation as a leader in the entertainment PR space.

Beyond Film Publicity

Beyond her work in film, Michelle is a content creator, curating lifestyle, fashion, beauty, and wellness content for her engaged audience. Her insider knowledge of PR and influencer marketing allows her to create authentic brand collaborations, helping companies connect with consumers through storytelling and digital influence.

She is passionate about leveraging media, influencer engagement, and cross-platform storytelling to maximize visibility and impact. Whether consulting on global film campaigns, leading PR strategy for major studios, or developing engaging digital content, she is committed to shaping narratives that resonate and delivering results that matter.

Personal Interests & Background

With roots in Cameroon and Maryland, Michelle draws inspiration from traveling and cultural experiences. Whether exploring the Austrian Alps or immersing herself in Munich’s Oktoberfest, she values creativity, storytelling, and meaningful connections—both in life and in her work.